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Author: Betsy Rosenberg

A SHOUT OUT FOR ONE GREEN RADIO SHOW!

While spending Earth
Day at the Fortune Brainstorm Green Conference, held at the Ritz Carlton
in Laguna Niguel, California, I couldn’t help but marvel at how far
we’ve come since I started covering the trash beat on Earth Day, 1997.
 

Listening to Bill Clinton’s
keynote on climate change, and hearing executives from IBM, GE, and
WalMart tout their impressive sustainability initiatives, one could
not help but feel a glimmer of green optimism.
 

Yes, green washing
is still a reality but I am more concerned about a practice someone
dubbed green hushing. That’s the tendency to talk up a company’s
green side in the confines of environmental gatherings, but not take
that message out to the public. What’s wrong with that? It
misses both a chance to show stewardship as something to be proud of,
and an opportunity to support green programming that, if more widely
accessible, could inform and inspire millions of Americans.
 

Where’s the
green to back green radio?
 

Can you name
any
corporate brands that have put their money where their mouth
is to sponsor a national show focused exclusively on environmental news
and views? Or even a syndicated green minute? I can tell you it hasn’t
happened because bringing green content to network airwaves is what
I’ve been trying to do for a decade, with mixed results. Meantime,
think of all the business, sports, celebrity and so-called “reality
shows” clogging airwaves, while our future hangs in the balance.
 

My efforts to green
the country’s radio waves have been both costly and confounding. 
But that was then, this is now. We have a green president in the White
House, corporate America is waking up to smell the co2, and hope is
in the air.
 

At
last month’s Fortune Green conference
I invited the most proactive companies to walk the eco talk by supporting
a show that would bring more Americans into the conversations about
conservation, widen the tent, and grow the choir from coast to coast. 
Isn’t that exactly what’s needed next?
 

I plan to follow up
with all of them but want to first arm myself with evidence of demand
for an all green talk program. I know interest is out there but need
to prove it by capturing thousands of signatures on a petition we’ve
posted on FaceBook Causes.

A month prior to issuing
this eco-challenge to Fortune 500 companies starting down the green
path, I did the same to a convention of (mostly conservative) talk radio programmers and syndicators.

Green Radio at
the Not-OK Corral
 

With the other end
of the roadblock –media managers – in mind, in March I attended the
Radio & Records Talk Radio Seminar held in Los Angeles.
 

Take a look at my laying
down of the Green Gauntlet to big market GM’s – who hold the keys
to the nation’s airwaves – imploring them to carry at least one
eco-focused interview program.  The respondent in this short video
clip is Phil Boyce, owner of a group of Rush Limbaugh
friendly stations.  His retort is candid, revealing, provocative,
and ultimately motivational!  See what you think
 

The cockiness (and
cluelessness) is ironic since these executives spent much of the conference
lamenting the potential demise of radio due to diminishing ad revenue
and an ever shrinking market share. Perhaps offering a program focused
on the most pressing issue of our times – planetary survival – would
be a fruitful way to stay relevant!
 

Facebook Cause
– One Green Radio Show!
 

If you agree that
at least one
company purporting to embrace sustainability
should
step up to help fill the dearth of regular green programming in mainstream
media outlets by underwriting such content (with attached advertising
opportunity), then please sign our pledge at FaceBook Causes
 

If you feel the nation’s
radio and television owners and operators should give equal time to
Mother Earth, or at least one hour per week, then let your voice be
heard!
 

By signing our petition,
and forwarding it to your circles, you are pledging to programmers that
you will in fact listen to a green program that has a
track record of success, farm fresh content, reliable information, credible
sources, big market experience, and a friendly, engaging, even humorous,
style. We need thousands of signatures but I know the support is out
there. Three years ago my Air America program attracted some 50-thousand
listeners and that was before the Green Rush!
 

Together, using the
power of en-viral marketing, let’s join our voices in a resounding
response to the contention that “no one will listen”.  Let’s
shout back “yes we will!!”
 

Thanks so much for
your support.   

As glaciers melt,

Betsy Rosenberg

Hundreds of Grass-Roots Activists and Scientific Leaders Meet in Nashville for Al Gore’s North American Summit

Tcp-logo

(Nashville, Tennessee, May
14, 2009)— The Climate Project (TCP), an international non-profit
founded by former Vice President Al Gore with a mission to increase
public awareness of the climate crisis at a grassroots level worldwide,
is opening its North American Summit in Nashville today.

During the three day event,
Gore will address more than 500 attendees as well as conduct a three
hour training workshop. Dr. Rajendra K. Pachauri, Chairman of the Nobel
Prize-winning Intergovernmental Panel on Climate Change (IPCC) will
also be present. Award-winning scientist, environmentalist and
journalist Dr. David Suzuki will join Gore and Pachauri, establishing
the first time in history that three of the most recognized names in
climate change have ever appeared together.

The Summit marks the
beginning of TCP’s “Phase Two,” signaling the transition from its
original mission of education and increasing public awareness of the
climate crisis to its expanded objective of “advocacy and activism.”
Now, TCP volunteers, while continuing their education role, will also
seek to persuade people to encourage elected officials and community
leaders to urgently address climate change issues.

To help foster this move,
Steve Hildebrand, Democratic political strategist and former deputy
national campaign director for Barack Obama, will speak to attendees as
well as Steve Bouchard, veteran political campaign strategist and
Repower America Campaign Manager, about the national campaign to enact
bold policies to improve climate change. Both are now working with
Maggie Fox, CEO of The Alliance for Climate Protection, who is also
addressing the conference.

The shift from public
education to activism is inspired in part by the upcoming Copenhagen
Treaty negotiations, a gathering in December 2009 of hundreds of
representatives from around the world to discuss the replacement of the
Kyoto Protocol, which expires in 2012.  The Kyoto Protocol set limits on greenhouse gas emissions for all participating countries.  The treaty contained emissions trading options to combat the potentially harmful economic effects of sudden restrictions.  The
objective of the Copenhagen meeting is to establish options for
furthering the Kyoto treaty goals. TCP’s role will be to advocate for
key leaders in the US and throughout the world to take strong positions
during the Copenhagen meeting.

In addition, numerous
environmental scientists will lead panel discussions on climate issues.
Dr. George Woodwell, senior scientist at Woods Hole Research Center,
and Dr. Eric Steig, geochemist and University of Washington professor,
will speak on Global Warming Projections: The Latest Climate Science. A
second panel, lead by Dr. Howard Frumkin of the Center for Disease
Control and Dr. Paul Epstein from Harvard Medical Center, will address
Emerging Health Threats of Climate Change.

Several other climate change workshops will also be held.

The following are some of the experts and leaders that will attend:

–Honorable Al Gore, Nobel
Laureate and former Vice President, Founder of The Climate Project,
Founder and Chairman of The Alliance for Climate Protection

–Mrs. Tipper Gore, author, photographer, former Second Lady of the United States

–Rajendra K. Pachauri,
Chairman of the Intergovernmental Panel on Climate Change, co-recipient
of the 2007 Nobel Peace Price with Gore

–David Suzuki, scientist, broadcaster, environmental activist

–Steve Hildebrand,
Democratic political strategist, Deputy National Campaign Director for
Barack Obama’s 2008 presidential campaign

–Steve Bouchard, veteran political strategist and Repower America Campaign Manager

–George Woodwell, Ph.D., ecologist, senior scientist at Woods Hole Research Center

–Eric Steig, Ph.D., geochemist, professor at University of Washington

–Dr. Howard Frumkin, CDC, Director of the National Center for Environmental Health

–Dr. Paul Epstein, Harvard Medical School Associate Director of the Center for Health and the Global Environment

–Jenny Clad, Executive Director of The Climate Project

–Larry Schweiger, President, National Wildlife Federation

–Maggie Fox, CEO of The Alliance for Climate Protection

–Don Henry, Executive Director of the Australian Conservation Foundation

–Kaki King, guitarist, singer-songwriter

–Roz Savage, ocean rower, environmental activist

About The Climate Project

The Climate Project (TCP) is
an international non-profit founded by Nobel Laureate and former Vice
President Al Gore with a mission to increase public awareness of the
climate crisis at a grassroots level worldwide. TCP consists of a
professional staff and more than 2,600 dedicated volunteers throughout
the United States, Australia, Canada, India, Spain, and the UK, all
personally trained by Al Gore to educate the public about climate
change. In 2009, TCP expanded its mission with a new commitment to
advocacy and activism to combat the climate crisis. TCP presenters have
reached a combined audience of more than 5 million people worldwide and
plans are underway to develop affiliate offices in Israel, China,
Eastern Europe, Mexico, and Latin America. Our hope is that by raising
the awareness of our fellow citizens about this crisis and informing
them about potential solutions, all of us, together, can preserve the
climate balance on which humanity and our planet depend.

Ray Anderson, CEO of Interface Carpets: Confessions of a Radical Industrialist

Ray_anderson Ray Anderson, CEO and founder of Interface Carpets is one of the earliest corporate environmental stewards. He had his original eco-epiphany after reading Paul Hawken’s
The Ecology of Commerce and went on to become an eco-evangelist for greater green leadership.
Ray has a new book coming out, Confessions of a Radical Industrialist he’ll give us a preview of that
as well as his candid opinion on nuclear power. LISTEN (18 min)